Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment

Introducing Joico's Defy Damage In A Flash, a revolutionary 7-second bond-building treatment that visibly transforms hair in the blink of an eye. This groundbreaking formula delivers 80% less breakage* and 20X stronger, silky-smooth strands, empowering you to defy damage and hurtle towards healthy hair.

The liquid-to-crème formula of Defy Damage In A Flash undergoes an exothermic reaction upon contact with water, transforming into a creamy lotion that works tirelessly to create and strengthen the hair's structure. This low-water, highly concentrated formula is uniquely designed to provide an unparalleled level of resilience and shine with just a 7-second application.

Directions for use are simple: Cleanse hair using Joico's Defy Damage Protective Shampoo, then apply Defy Damage In A Flash directly to the mid-length and ends, avoiding the roots. Work the product into the hair until the liquid transforms into a creamy texture, and leave it in for 7 seconds before rinsing. The result? Hair that is up to 20X more resistant to breakage* and silky-smooth without any heavy weighing down.

Defy Damage In A Flash is the ultimate quick-fix for hair in need of an extra boost of strength and shine. Its PETA-approved, animal test-free formula ensures that you can indulge in the transformative power of this treatment without compromising your ethical values.

When should you reach for Defy Damage In A Flash? Whenever your hair needs a little extra TLC – whether it's due to damage, color treatment, or simply a desire for stronger, more resilient locks. And the best part? You can skip the conditioner on the day you use this treatment, as its powerful formula provides all the nourishment and hydration your hair craves.

So, why wait? Experience the 7-second magic of Joico's Defy Damage In A Flash and bid farewell to damage, embracing a future of healthy, resilient, and silky-smooth hair.

*Against combing breakage on damaged hair vs. untreated.

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